Due to the Covid-19 pandemic, traveling seems to be just a dream for now. But once things are better and we have gone back to normal, one of the best parts of travelling is sharing your adventures with others. Many people use Instagram to do this. If you’re looking for advice on how to raise your status as an Instagram travel account and how to become an influencer, you’ve come to the right place
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1. Find Your Niche
Posting photographs and videos on Instagram will not make an account a successful travel handle for any travel influencer. A person must identify his or her speciality and research the subject they wish to influence. Luxury, health and wellness, adventure, hiking, culinary tourism, winter locations, and a variety of other travel niches are just a few examples. Picking a certain travel niche will help a person gain authority on that subject, and by incorporating their personal flair into the content, they may set themselves apart from the competition.
2. Hashtags are your friends
People who want to build a successful travel Instagram account should understand the power of hashtags. People follow hashtags on Instagram so including popular ones on your posts paves the way for more exposure and thus an increase in followers and likes.
3. Use Your Creativity When Taking Pictures
Because Instagram is a visual medium, it must be used to its full potential. Pictures may convey a great deal about an experience. A great travel influencer should enhance their photography talents and assist in the creation of visual material that will attract more visitors to their account.
4. Study the algorithm
All social media platforms have algorithms that determine what content each user sees and what content gets all the likes. If you want to get anywhere on Instagram the algorithm must be in your favor. Take the time to study the ins and outs of the Instagram algorithm so you can optimize your content for it. And remember that it is always changing! Read more on the Instagram 2021 algorithm.
5. Go places
Your content is what matters the most. You can’t expect to become an influencer if you are travelling and snapshotting places that nobody has an interest in. To many, the solution to this problem may be to go for the popular tourist sites that everyone knows and loves, however, this may actually work against you. You see, everyone has seen pictures of the Eiffel tower in all its glory, therefore, your amazing shot sadly isn’t going to gather much attention on Instagram. On the other hand, some cool architecture on a street in a small french village is going to attract more likes because it has not been seen before.
6. Be tech-savvy
To be an influencer, you need to know your way around technology. This doesn’t mean you have to know everything there is to know about Instagram’s software, it just means you should be more professional when using the platform. For example, you could have two separate accounts – one for your travel influencing and another for your personal life. Read more on how to create multiple Instagram accounts here: https://macpaw.com/how-to/multiple-instagram-accounts , you can also set up an Instagram business account which is a great way to gain insight into your follower’s interactions.
Need some travel inspiration?
We recommend you add Hong Kong, India, Australia, Berlin and Iceland to your travel bucket list.
